Challenge
The product lacked a scalable foundation and consistent user experience:
Fragmented user flows across mobile and web
Unclear onboarding and activation
Undefined product structure (Workouts, Series, Progress)
Low engagement and no social layer
The redesign had to be delivered across web and mobile in parallel, while supporting an active user base and an evolving backend.
Sole Product Designer, leading end-to-end product design across web and mobile - from problem definition and user flows to high-fidelity UI and developer handoff, partnering closely with product and engineering.
Scope included Homepage, Sign-up Flow, Workouts, Series, Profile, Filters, and Education.
Defined a scalable product architecture across Workouts, Series, and Progress - including content hierarchy, filtering logic, and user progression.
Designed a goal-driven onboarding flow based on user fitness level, habits, and equipment - including a structured questionnaire and guided first-time user experience.
Introduced community features - enabling social interaction and supporting long-term user engagement.
Aligned UX across mobile and web, unifying navigation, structure, and interaction patterns into a consistent experience.
Built a scalable design system with reusable components across platforms - enabling faster iteration and consistent product development.
Defined future-facing features, including progress tracking and personalized onboarding flows to support retention and activation.
Transformed a fragmented MVP into a structured product with clear navigation, flows, and feature hierarchy
Increased onboarding completion and first-time activation by reducing friction in early user flows (validated through testing and early release data)
Increased engagement by introducing community features that encouraged repeat usage and user interaction
Established consistent patterns across mobile and web, making the product easier to learn and navigate as it scaled
Enabled faster iteration by introducing a reusable design system used across new features
Aligned product, design, and engineering around a shared structure, reducing ambiguity in feature development
