Hurricane Studio is a startup studio that builds, runs, and scales digital products with strategic clarity and technical precision. Their team partners with founders to take ideas from zero to market-ready - covering product design, engineering, and end-to-end execution.
The site existed, but it was underselling the studio - Hurricane's work was strong, but the website wasn't telling that story. My work covered a full redesign from the ground up - UX, UI, information architecture, content structure, and messaging across desktop, tablet, and mobile - so the work could finally speak for itself.
Challenge
Create a structured and modern website experience that presents Hurricane Studio as a credible startup partner, not just a basic service provider. The goal was to improve how their work, capabilities, and approach are communicated - shaping a clear, consistent, and responsive digital presence that reflects the studio's strategic depth and technical quality.
Services
Website Redesign
UX & UI Design
Information Architecture
Content Structure & Messaging
Responsive Design
Developer Handoff
My Contribution
Led the end-to-end redesign process, from site structure to high-fidelity UI
Mapped information architecture across six distinct page types - from portfolio and services to careers and individual project pages
Shaped content structure and messaging strategy, replacing placeholder copy with purposeful communication
Built wireframes and high-fidelity designs to validate layout, hierarchy, and page flows
Delivered a responsive UI system consistent across desktop, tablet, and mobile
Refined Hurricane's brand expression to better reflect its technical depth and strategic positioning
Prepared all designs for developer handoff with clear specs and documentation
