eGift Platform is a B2B corporate gifting solution built for enterprise teams to manage, distribute, and track digital gift card campaigns at scale.
Designed to simplify the complexity of corporate gifting, the platform brings together a powerful admin experience for campaign managers and a seamless redemption flow for recipients, all through a responsive web application built for clarity, consistency, and scale.
My work covered full product and brand design including visual identity, web app UI, design system, and data visualisation across desktop, tablet, and mobile.
Client:
Confidential (NDA)
Type:
Product & Brand Design
Role:
Product Designer
Challenge
Redefine the visual identity and product experience of the platform through a complete rebrand and responsive web app redesign.
The challenge was to build a cohesive brand from the ground up while simultaneously designing a scalable, intuitive product - aligning identity, functionality, and usability across both the client admin and recipient redemption flows, and ensuring a consistent experience across all devices.
Services
Brand Identity & Visual Direction
Web App Design (Admin & Redemption)
Responsive UI Design
UX & Information Architecture
Design System & UI Components
Reporting & Data Visualisation UI
My Contribution
Led the complete rebrand and visual direction of the platform, including typography, colour system, and UI language
Designed the responsive web app across desktop, tablet, and mobile breakpoints
Built the product experience end-to-end: from campaign management and batch ordering to gift redemption flows
Improved user flows and information architecture across both the admin and recipient sides of the platform
Established a scalable design system with reusable UI components to support future product growth
Designed data-heavy screens including campaign reporting tables and redemption analytics
Ensured visual and functional consistency across all user touchpoints
Supported development with clear design direction and specifications
