eGift Platform is a B2B corporate gifting and rewards platform built for enterprise teams to manage, distribute, and track digital gift card campaigns at scale.
The platform serves two distinct user types - campaign managers running operations through a powerful admin experience, and recipients redeeming rewards through a clean, guided flow.
I took over the project from a previous designer, inheriting an early UI draft, and led the full redesign - overhauling the visual direction, expanding the product across new functionality, and shipping end-to-end across both the admin and recipient experiences.
Challenge
Redefine the visual identity and product experience of the platform through a complete redesign - taking over from an early draft and rebuilding it to a level of quality and consistency the product needed to reach.
The challenge was to establish a cohesive brand from the ground up while simultaneously designing a scalable, intuitive product - aligning identity, functionality, and usability across both the Campaign Manager and Recipient Redemption flows, and ensuring a consistent experience across all devices.
Services
Brand Identity & Visual Direction
Web App Design (Admin & Redemption)
Responsive UI Design
UX & Information Architecture
Design System & UI Components
Reporting & Data Visualisation UI
My Contribution
Took over from a previous designer at early draft stage and rebuilt the entire product - visual direction, design system, and end-to-end experience - through to shipped high-fidelity UI
Led the complete rebrand and visual direction of the platform, including typography, colour system, and UI language
Designed the responsive Web App across desktop, tablet, and mobile breakpoints
Built the product experience end-to-end - from Campaign Management and batch ordering to the Recipient Redemption Flow
Redesigned user flows and information architecture across both the admin and recipient sides of the platform, replacing a fragmented manual process with a structured, intuitive experience
Established a scalable Design System with reusable UI components to support future product growth
Designed data-heavy screens including Campaign Reporting tables and redemption analytics
