CUPRA Hero is an immersive interactive experience designed to engage users with CUPRA's brand through dynamic storytelling and real-time interaction. Developed as part of a broader campaign at m2c, the project blends rich visuals, motion, and user engagement to create an impactful digital experience that reflects CUPRA's bold identity.
I worked as UI Designer on the team, responsible for the screen design of the Choice Overlays and interactive elements woven throughout the experience.
Client:
CUPRA
Type:
Interactive Experience Video
Role:
UI Designer (Collaborator)
Challenge
Supported the creation of an immersive interactive video experience that reflected CUPRA's bold brand identity.
Contributed UI elements, visual components, and scenario development as part of the design team at m2c, ensuring the Interactive Journey remained clear, engaging, and visually consistent throughout.
Services
UI Design
Visual Interface Design
Brand Application
Interaction Design
My Contribution
Designed UI elements and visual components used throughout the Interactive Experience
Contributed to the development of the User Journey and interactive scenario
Ensured UI elements and interactions adapted responsively across screen sizes
Applied CUPRA's brand visuals consistently across interface elements
