Chosen Doctor is a UX concept exploring how public healthcare systems can become more transparent, structured, and accessible through digital design.
The project focuses on improving how patients select, manage, and interact with their primary care providers within a centralized platform.
Project Scope: Concept redesign of a public healthcare service experience, with emphasis on system clarity, accessibility, and patient-centered workflows.
Client:
Concept Project
Type:
Mobile Product Case Study
Role:
Product Designer
Challenge
Public healthcare systems often suffer from fragmented information, unclear processes, and limited digital accessibility. The goal was to rethink how patients choose and manage their primary doctor through a structured, intuitive interface that reduces confusion and increases trust in the system.
Services
UX Research
User Journey Mapping
Information Architecture
Mobile UI Design
Interaction Design
My Contribution
Analyzed existing public healthcare workflows and pain points
Defined a simplified doctor selection and management journey
Created wireframes and high-fidelity mobile screens
Designed a structured information hierarchy for medical services
Developed a clear and accessible UI system
